Colom Newbie

The failure rate in network marketing is a real shame. So many people come to the industry with dreams and aspirations of freedom only to give up just a few months into the deal.

Most of these people have invested a sizable amount of cash to get into their business opportunity and quite often have spent money on products that are tucked away in a cupboard never to see the light of day again.

Why Do People Give Up On Their Network Marketing Business?

The short and straight answer to this question is because they are not making any money...plain and simple. Not only are they not making any money, more often than not they are losing money!

Contrary to popular belief, the network marketing industry is not a get rich quick scheme...it takes a certain amount of time to start making any real money. You hear of stories where someone sponsored a superstar and gets rich, but in reality this hardly ever happens.

Always wanting to get that network marketing super star on your team will be harmful to your long term success. If it happens it great but having a slow and steady approach to business will bring better results.

The Main Reason People Fail in Network Marketing

The number 1 reason people fail in MLM is because of a limited budget; they just don't have to capital to market their business aggressively enough. Depending on the network marketing company, the person may be paying quite a bit for auto-ship. It's not uncommon for people to have little or nothing left after meeting this requirement.

People's confidence starts to waiver when the debt starts to pile up and no real visible signs of success are showing; this is when they are most likely to quit -- they get out while they still haven't lost a small fortune.

Seth Godin wrote a book about the dip in any successful venture. The dip is that period of time between starting a business and seeing it through to the point where it is profitable. Every business has a dip, some longer and deeper than others. The average CEO spends about 25 years climbing the corporate ladder to get to that position...sometimes it pays to stick around a while to reap the rewards of your hard work.

Getting Through The Network Marketing Dip

If people are failing in network marketing due to a lack of marketing budget, what can they do about it? Many network marketers that are building their business on the internet are getting through this dip by making a profit while they attract targeted leads to their business. The easiest way to do this is to sell an inexpensive information product related to your home business or your product.

This has 2 major benefits;

1. Selling inexpensive information products gives you much needed cash flow into your business.

2. The people that buy your report are more qualified than people you approach about your business. These are people who have qualified themselves by investing money into learning about your business or product.

Creating Your Offer

A report can be very simple, you can even combine a number of articles you have already written and turn that into your report. It doesn't need to be a cannon of network marketing, a report with 20 or more page will do just fine.

If you haven't written any articles before and you don't feel confident to write a report, you can always outsource it. For a very reasonable price you will be able to get a very good report written, they will even do the research for you.

You may not feel up to that and so there is always the option of promoting someone else's report as an affiliate. There are a number of great programs on the internet that allow you to do this. You will only make half the profits but at the end of it, you will still have a very qualified lead for your network marketing business.

2 For The Price Of One

The major reason for failure in network marketing is lack of money to continue in the business and the other main reason is because people don't have enough qualified leads to speak to about their business. This simple strategy of creating an inexpensive information product solves both of these problems in one fowl swoop.

Most of the top network marketers are building their businesses this way.

It's sad to think that as high as 97% of network marketers never get through the dip and realize their dream of financial freedom. It doesn't have to be that way. If you would like to know more about getting through the MLM dip and how to avoid MLM failure, I got just the story for you...