Colom Newbie

One of the most important aspects of your online marketing plan is link building. Link building is a way of putting links to your site that are located on other websites online. The links are simply used for people to click on to bring them to your home page, also called your landing page. You should try to use link building as much as possible to create more visitors to your website. When you get more interest in your site you'll have higher sales meaning more profits.

Many search engines also use links as a search ranking criteria. Typically the more links to your site you'll get a better or higher rank in search engine results. The higher your placement in search results the better. There can be hundreds or more search results and most searchers never look beyond the first page or two before making a choice. The most common search engine sites that use links in their search placement guidelines include Google, Alta Vista and Excite and there are certainly others.

Links can be successfully placed in a variety of methods to create success. The most important place to make sure that you have your link is a site that already has high traffic with your target market. This means you'll need to do a little market research. Start by doing searches on the most popular search engines (Google and Yahoo!). Use the keywords that are most often used in your type of business. Then visit the highest-ranking sites to see what they are all about.

You likely won't want to post a link on a competitor's site but instead look for sites that provide neutral information to your target market group. Another way to find good places to put your links is by checking where your top competitors have their links. It can take some work to create a list of viable link site options but it is well worth it. A good link can provide you with a continuous and plentiful stream of potential customers.

Finding potential sites to post your link is only the first step. Once you have identified these potential sites you will need to talk to the site owner to ask if you can add your link to their site. This will be easy if your website provides valuable and interesting information. You can send an email to the site owner to ask about adding your link and to provide them with your link so they can review it. Don't expect all sites to take you up on it but many will. In fact many will want to get linked on your site as well. Exchanging links can be a good thing to do if you check the other site first and make sure it suits you.

Link building can be critical to your business but it can be time consuming. This specialty marketing function can sometimes be left to professionals. A good SEO marketing company will be able to provide plenty of link building tools for your business. This is typically not expensive and will give you the research you need in order to get the best search engine placements possible. This can be well worth any costs you will incur.

When you set up your online marketing plan be sure to include link building. This will help to greatly enhance the traffic to your site. Once your links are in place you will need to continue to watch them. Websites change and your links may be improperly placed later on. You'll need to know where your links are and go back to them every once in a while to make sure they are still in place and working properly. You should also search for new sites that could be perfect for putting you link on. When you use these ideas you can help to improve your search engine rankings as well as create more people coming to your website.